Thursday, May 3, 2007

Ladies Leading the Way in Japan

The business aspect of golf has revealed that women are the stars of the sport in Japan.

An article in the UK's Telegraph explains that Ricoh Global, a digital office solutions company based in Japan ($17 Billion/year), will be sponsoring the Women's British Open. The Open will be played at the St. Andrews Links Open Course this year, which is a monumental "first" as it's the first time pro-golferettes will grace those greens.



The Chief Marketing Officer at Ricoh says they picked the women's competition because,
The Women's British Open will be August 2 - 5 this summer, in Scotland.

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